Event Marketing is a specific corner of the marketing world that is somewhat unique because success hinges on a variety of skills. Lacking seriously in any one of them can derail the chance for success, but the primary marketing skill needed is face-to-face sales.
We manage all aspects of event marketing for our customers, from identifying and procuring events, designing and ordering event materials and giveaways, to manning the event, providing sales staff and handling post-sales activity like entering orders and communicating with the customer.
We handle events all over the country … in a recent six-month span we covered 20 events for the Wall Street Journal and New York Times from coast to coast.